Published on

Feb 18, 2025

Feb 18, 2025

Everything you need to know about our new sustainability page builder

Milkywire introduced the first version of its sustainability page builder in the fall of 2023. This tool provides our partners with a seamless way to create sustainability pages that effectively communicate their impact strategy—without the need for web development expertise.

Milkywire

Communicating sustainability efforts effectively requires clarity and structure. Many companies struggle to present their impact strategy in a way that is transparent, engaging, and aligned with best practices. The Milkywire sustainability page is designed to address key challenges sustainability teams often face:

1. Limited access to development resources

Building and maintaining a dedicated sustainability page typically requires internal development resources, which can be costly and time-consuming. Many companies must rely on external consultants or agencies, adding complexity and expense. Our page builder eliminates this barrier, allowing you to create and update your sustainability pages with ease—without any technical expertise.

2. Unclear guidance on communicating sustainability contributions

Many companies struggle with how to frame their impact messaging effectively. Ensuring consistency, transparency, and clarity in sustainability reporting can be challenging, especially when balancing technical details with compelling storytelling. Our solution includes ready-to-use, customizable copy aligned with best practices, helping you communicate your contributions more effectively.

3. Simplifying CTF communication

Partners who support Milkywire’s CTF often need to explain its purpose and impact, which can be difficult without the right materials. To solve this, the sustainability page now includes an explanation of the CTF, making it easier for you to communicate your support clearly.

The updated sustainability page has been developed in close collaboration with our partners. We gathered feedback from users of the first version and used their insights to prioritize key improvements leading up to Version 2.

Page builder screenshot

What’s new?

The latest update introduces a range of improvements designed to make sustainability communication clearer, more customizable, and easier to manage. Here’s what’s new:

1. A more flexible page builder

The latest update enhances customization and control, allowing you to structure the sustainability page to best suit your needs.

  • Drag-and-drop functionality to add, remove, and reorder sections with ease.

  • Toggle impact statistics on or off, depending on what is most relevant for you.

  • Enhanced media support, enabling the addition of links, images, and other dynamic elements.

  • Live preview feature, allowing editors to see changes in real-time before publishing.


2. Streamlined design & presentation

The redesigned page layout better showcases each partner’s unique impact strategy.

  • Optimized structure, making your role the focal point while ensuring clarity and transparency.

  • Improved layout, designed for maximum engagement and ease of understanding.

  • Prewritten CTF section, eliminating the need for manual explanations—you no longer have to describe the CTF's purpose.

3. Ready-to-use copy

Our updated page builder includes professionally written and customizable copy aligned with best practices.

  • Ensures messaging is clear, consistent, and transparent.

  • Balances technical accuracy with compelling storytelling.

  • Helps you communicate your sustainability efforts more effectively.

These updates make the Milkywire sustainability page a powerful tool—whether used as an internal reference, a public-facing sustainability page, or a dedicated campaign site. Our goal is to help partners communicate their contributions in a way that is both effective and aligned with industry best practices.

Klarna NTF sustainability page

Get inspired

Several of our partners are already using the updated sustainability page. Check out Klarna’s newly released pages, which highlight their commitment to the Nature Transformation Fund and Climate Transformation Fund:

Financing nature-positive action

Climate action at Klarna

Ready to get started?

Head over to the Solutions area and press the Create new button on the Sustainability page card.

We are excited to share these updates with you and hope you find them valuable. If you have any feedback or questions, don’t hesitate to reach out.

E-mail: partnersupport@milkywire.com

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We are here to help you take the next steps on your sustainability journey.

© Milkywire AB, 2025. All rights reserved. Mailbox 3306, 112 73, Stockholm, Sweden. All donations are handled by WRLD Foundation Sweden (registered with org ID No "802526 - 9328") and WRLD Foundation US (registered 501(c)(3) charity).

We are here to help you take the next steps on your sustainability journey.

© Milkywire AB, 2025. All rights reserved. Mailbox 3306, 112 73, Stockholm, Sweden. All donations are handled by WRLD Foundation Sweden (registered with org ID No "802526 - 9328") and WRLD Foundation US (registered 501(c)(3) charity).