Published on

Apr 12, 2024

Apr 12, 2024

Visual Guidelines

Learn more about our visual guidelines and download our logos.

The guidelines on this page are designed to give you the tools you need to visually express the Milkywire brand in a consistent and coherent way for both static and moving content.


Logo versions

The Milkywire logotype is a combination of a symbol and wordmark. It’s always used in black or white.

Black version

mw logo black

White version

mw white logo

Together with your logo

When placing the Milkywire logotype together with your logo we separate them with a straight vertical line to assure height and balance. Make sure to optically balance the logos.

mw logo togther

Spacing

The Milkywire logotype is most powerful when surrounded by an area of clearspace. This guarantees a high degree of visibility and legibility.

mw logo spacing

Tips

The Milkywire logo is the symbol of our brand for people to recognize. So we kindly ask you to not temper with the logo in any way.

Don’t:

  • Change the spacing between the icon and the word “Milkywire"

  • Use colors other than specified in this document

  • Choose a different typeface for the “Milkywire” wordmark

  • Add visual effects like a drop shadow

  • Change or replace the word “Milkywire" in any way

  • Change the shape of the Logo



Download all

🔗 Milkywire Logotype

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We are here to help you take the next steps on your sustainability journey.

© Milkywire AB, 2025. All rights reserved. Mailbox 3306, 112 73, Stockholm, Sweden. All donations are handled by WRLD Foundation Sweden (registered with org ID No "802526 - 9328") and WRLD Foundation US (registered 501(c)(3) charity).

We are here to help you take the next steps on your sustainability journey.

© Milkywire AB, 2025. All rights reserved. Mailbox 3306, 112 73, Stockholm, Sweden. All donations are handled by WRLD Foundation Sweden (registered with org ID No "802526 - 9328") and WRLD Foundation US (registered 501(c)(3) charity).