CTF communication guidelines

Here you can find general principles about the Climate Transformation Fund and suggestions for how to communicate about contributing to the fund. You may copy, edit, and use the sample suggestions for your own communication.

Communication link

Our recommendations

• State that your approach is aligned with SBTi recommendations and that you follow the WWF and BCG blueprint for corporate climate action

• Disclose your internal price on carbon

• Introduce the Climate Transformation Fund and why you have chosen to support it

• Showcase the projects supported

• Link to the full CTF report for full transparency

Suggested copy from the CTF playbook

We're committed to addressing the climate crisis by supporting powerful climate solutions beyond just our own emissions. Instead of focusing on neutrality or offsets, we follow SBTi recommendations to make a real impact on global climate goals.

We follow the WWF and BCG blueprint for corporate climate action. It guides how companies measure and display their emissions, set targets to reduce them, price what is remaining, and contribute financially to effective climate projects.

We have implemented an internal carbon tax across all scopes, following recommendations from Milkywire’s whitepaper on what constitutes a credible price. By taxing ourselves for our carbon emissions, we ensure accountability and reinvest the funds into high-impact climate projects that drive meaningful, long-term solutions.

Milkywire is a leading impact platform dedicated to growing financing for high-quality environmental projects while enhancing efficiency and transparency. Milkywire created the charitable Climate Transformation Fund in 2021 to provide a solution for companies that want to contribute to global net zero, as an alternative to offsetting. In 2024, 19 companies contributed to the CTF.

The CTF is dedicated to maximizing long-term CO₂ reduction and removal efforts per dollar spent, focusing on protecting and restoring nature, advocating for decarbonization, and investing in durable carbon removal technologies to kick start this industry.

Recommendation 1

State alignment with SBTi recommendations

Example: We are committed to addressing the climate crisis by supporting impactful climate solutions beyond just our own emissions. Rather than focusing on neutrality or offsets, we follow SBTi recommendations to make a meaningful impact on global climate goals.

Example: Acknowledging the climate emergency, we are stepping up to fund climate solutions that extend beyond our own emissions. In line with SBTi guidelines, we aim to make a meaningful difference in achieving global climate goals, rather than just focusing on offsets or neutrality.

Example: Understanding the climate crisis, we are taking action by funding solutions that extend beyond our own emissions. Guided by SBTi, our focus is on contributing to global climate goals, rather than simply ticking the boxes of neutrality or offsetting.

Outline your strategy for corporate climate action

Example: We follow the WWF and BCG blueprint for corporate climate action. It guides how companies measure and display their emissions, set targets to reduce them, price what is remaining, and contribute financially to effective climate projects.

Recommendation 2

Disclose your internal price on carbon

Example: Our internal carbon tax: We have implemented an internal carbon tax across all scopes, following recommendations from Milkywire’s white paper on what constitutes a credible price. By taxing ourselves for our carbon emissions, we ensure accountability and reinvest the funds into high-impact climate projects that drive meaningful, long-term solutions.

Recommendation 3

Introduce the Climate Transformation Fund

Example: Milkywire’s Climate Transformation Fund: The CTF is dedicated to maximizing long-term CO₂ reduction and removal efforts per dollar spent, focusing on protecting and restoring nature, advocating for decarbonization, and investing in durable carbon removal technologies to kick start this industry

Milkywire is a leading impact platform dedicated to growing financing for high-quality environmental projects while enhancing efficiency and transparency. Milkywire created the CTF in 2021 to provide a solution for companies that want to contribute to global net zero, as an alternative to offsetting. In 2024, 19 companies contributed to the CTF.

Recommendation 4

Showcase the projects you are supporting

By supporting the CTF you are funding some of the best projects and innovators out there. Make your contribution tangible and create transparency by showcasing some of the organizations supported.