Foreword
As Klarna’s Nature Transformation Fund (NTF, formerly known as Give One) concludes its five-year journey, this report takes a look back at its impact and achievements. The challenges it set out to address have not disappeared. They are deep, systemic issues that require long-term, collective effort, and remain as pressing as ever. But have the projects made a lasting and meaningful difference? As you’ll soon see in this report, the answer is unequivocal: absolutely yes.
From empowering Indigenous communities to restore degraded forests high in the Andes, to safeguarding fragile deep-sea habitats from mining through bold policy work, to equipping rangers in Indonesia who protect critically endangered rhinos around the clock, the NTF has delivered vital resources to strengthen extraordinary projects led by exceptional organizations.
These projects are geographically and thematically diverse, yet all share one thing: a powerful ability to contribute meaningfully to the Fund’s three pillars—nature, climate, and people. This nexus is what made the NTF unique and why it has become a model for others looking to take meaningful action.
It has been an honor and a privilege to work with the talented team at Milkywire and my colleagues on the Advisory Board throughout these years. We know, as you do, that biodiversity continues to decline, climate change is accelerating, and social inequalities persist. But we also know that the world is undeniably better than it would have been without these projects. They are not a drop in the ocean, but seeds for the future. A future in which saving our planet is inseparable from saving ourselves.

Prof. Alexandre Antonelli
Member of the Advisory Board
Foreword
As Klarna’s Nature Transformation Fund (NTF, formerly known as Give One) concludes its five-year journey, this report takes a look back at its impact and achievements. The challenges it set out to address have not disappeared. They are deep, systemic issues that require long-term, collective effort, and remain as pressing as ever. But have the projects made a lasting and meaningful difference? As you’ll soon see in this report, the answer is unequivocal: absolutely yes.
From empowering Indigenous communities to restore degraded forests high in the Andes, to safeguarding fragile deep-sea habitats from mining through bold policy work, to equipping rangers in Indonesia who protect critically endangered rhinos around the clock, the NTF has delivered vital resources to strengthen extraordinary projects led by exceptional organizations.
These projects are geographically and thematically diverse, yet all share one thing: a powerful ability to contribute meaningfully to the Fund’s three pillars—nature, climate, and people. This nexus is what made the NTF unique and why it has become a model for others looking to take meaningful action.
It has been an honor and a privilege to work with the talented team at Milkywire and my colleagues on the Advisory Board throughout these years. We know, as you do, that biodiversity continues to decline, climate change is accelerating, and social inequalities persist. But we also know that the world is undeniably better than it would have been without these projects. They are not a drop in the ocean, but seeds for the future. A future in which saving our planet is inseparable from saving ourselves.

Prof. Alexandre Antonelli
Member of the Advisory Board
Foreword
As Klarna’s Nature Transformation Fund (NTF, formerly known as Give One) concludes its five-year journey, this report takes a look back at its impact and achievements. The challenges it set out to address have not disappeared. They are deep, systemic issues that require long-term, collective effort, and remain as pressing as ever. But have the projects made a lasting and meaningful difference? As you’ll soon see in this report, the answer is unequivocal: absolutely yes.
From empowering Indigenous communities to restore degraded forests high in the Andes, to safeguarding fragile deep-sea habitats from mining through bold policy work, to equipping rangers in Indonesia who protect critically endangered rhinos around the clock, the NTF has delivered vital resources to strengthen extraordinary projects led by exceptional organizations.
These projects are geographically and thematically diverse, yet all share one thing: a powerful ability to contribute meaningfully to the Fund’s three pillars—nature, climate, and people. This nexus is what made the NTF unique and why it has become a model for others looking to take meaningful action.
It has been an honor and a privilege to work with the talented team at Milkywire and my colleagues on the Advisory Board throughout these years. We know, as you do, that biodiversity continues to decline, climate change is accelerating, and social inequalities persist. But we also know that the world is undeniably better than it would have been without these projects. They are not a drop in the ocean, but seeds for the future. A future in which saving our planet is inseparable from saving ourselves.

Prof. Alexandre Antonelli
Member of the Advisory Board
The fund at a glance
The Nature Transformation Fund was created by Klarna and Milkywire in 2021 to channel resources to high-impact, frontline efforts protecting and restoring nature while supporting the communities who depend on it. Five years on, its impact spans continents and communities worldwide.
In numbers
~
$
Million in corporate donations
$
Million in consumer donations
Organizations
Projects
Countries
The fund at a glance
The Nature Transformation Fund was created by Klarna and Milkywire in 2021 to channel resources to high-impact, frontline efforts protecting and restoring nature while supporting the communities who depend on it. Five years on, its impact spans continents and communities worldwide.
In numbers
~
$
Million in corporate donations
$
Million in consumer donations
Organizations
Projects
Countries
The fund at a glance
The Nature Transformation Fund was created by Klarna and Milkywire in 2021 to channel resources to high-impact, frontline efforts protecting and restoring nature while supporting the communities who depend on it. Five years on, its impact spans continents and communities worldwide.
In numbers
~
$
Million in corporate donations
$
Million in consumer donations
Organizations
Projects
Countries
The fund at a glance
The Nature Transformation Fund was created by Klarna and Milkywire in 2021 to channel resources to high-impact, frontline efforts protecting and restoring nature while supporting the communities who depend on it. Five years on, its impact spans continents and communities worldwide.
In numbers
~
$
Million in corporate donations
$
Million in consumer donations
Organizations
Projects
Countries
The fund at a glance
The Nature Transformation Fund was created by Klarna and Milkywire in 2021 to channel resources to high-impact, frontline efforts protecting and restoring nature while supporting the communities who depend on it. Five years on, its impact spans continents and communities worldwide.

In numbers
~
$
Million in corporate donations
$
Million in consumer donations
Organizations
Projects
Countries
Chapter II: THE IMPACT
Part I:
Communities at the frontlines of change


Chapter II: THE IMPACT
Part I:
Communities at the frontlines of change
Across the world, Klarna has supported those living closest to nature — farmers, community leaders, Indigenous groups, and conservationists, to restore farmlands, protect oceans, safeguard coastlines and wetlands, and defend the rights of those on the frontlines of environmental change. By focusing on community-led solutions, Klarna has helped people secure long-term benefits from the land and resources they care for, showing that when people are empowered, nature thrives too.
Across the world, Klarna has supported those living closest to nature — farmers, community leaders, Indigenous groups, and conservationists, to restore farmlands, protect oceans, safeguard coastlines and wetlands, and defend the rights of those on the frontlines of environmental change. By focusing on community-led solutions, Klarna has helped people secure long-term benefits from the land and resources they care for, showing that when people are empowered, nature thrives too.
Worldwide
Rapid response to secure Indigenous and community land rights
Through the Strategic Response Mechanism (SRM), the Rights and Resources Initiative has supported swift, locally led action when windows for policy or legal reform opened. In 2024 alone, SRM funding enabled partners in 18 countries to respond to urgent opportunities-such as advancing community land titling in Africa, influencing forest governance reforms in Asia, and defending Indigenous territories in Latin America. This agile mechanism mobilizes small grants within weeks, empowering frontline organizations to act when timing is critical.
Photo credit: Papua Study Center
Kenya
Piloting direct incentives for community-led grassland protection
Through EarthAcre’s model, 168 Indigenous landowners in Kenya have received their first stewardship payments for managing more than 12,000 hectares of critical rangelands. The approach is enabling landowners to maintain open migration routes for wildlife, reduce pressure from land-use change, and improve livelihoods-showing how direct incentives can empower communities on the frontlines of conservation.
Worldwide
Rapid response to secure Indigenous and community land rights
Through the Strategic Response Mechanism (SRM), the Rights and Resources Initiative has supported swift, locally led action when windows for policy or legal reform opened. In 2024 alone, SRM funding enabled partners in 18 countries to respond to urgent opportunities-such as advancing community land titling in Africa, influencing forest governance reforms in Asia, and defending Indigenous territories in Latin America. This agile mechanism mobilizes small grants within weeks, empowering frontline organizations to act when timing is critical.
Photo credit: Papua Study Center
Kenya
Piloting direct incentives for community-led grassland protection
Through EarthAcre’s model, 168 Indigenous landowners in Kenya have received their first stewardship payments for managing more than 12,000 hectares of critical rangelands. The approach is enabling landowners to maintain open migration routes for wildlife, reduce pressure from land-use change, and improve livelihoods-showing how direct incentives can empower communities on the frontlines of conservation.
Kenya and Tanzania
Building local skills for sustainable community led management of marine resources
By working closely with local fishing communities and so-called Beach Management Units, CORDIO EA has strengthened local management of fishing areas and promoted sustainable fishing practices. Over 3,500 people took part in activities such as fish catch monitoring, coral reef assessments, and shark and ray conservation policy dialogues-building local skills and trust in community management.
Photo credit: Steve Potter
Rwanda
Reducing dependency on wetland resources and enhancing community wellbeing in Rwanda
Through for example providing alternative fodder sources, rainwater harvesting systems, and livelihood opportunities, Rwanda Wildlife Conservation Association reduced dependency on wetland resources. This enhanced wetland protection while also improving community well-being. Project activities directly benefited the livelihoods of over 5,600 community members through income generating activities.
Kenya and Tanzania
Building local skills for sustainable community led management of marine resources
By working closely with local fishing communities and so-called Beach Management Units, CORDIO EA has strengthened local management of fishing areas and promoted sustainable fishing practices. Over 3,500 people took part in activities such as fish catch monitoring, coral reef assessments, and shark and ray conservation policy dialogues-building local skills and trust in community management.
Photo credit: Steve Potter
Rwanda
Reducing dependency on wetland resources and enhancing community wellbeing in Rwanda
Through for example providing alternative fodder sources, rainwater harvesting systems, and livelihood opportunities, Rwanda Wildlife Conservation Association reduced dependency on wetland resources. This enhanced wetland protection while also improving community well-being. Project activities directly benefited the livelihoods of over 5,600 community members through income generating activities.
Colombia
Strengthening indigenous self-governance
Fundación Gaia Amazonas has advanced a historic process in Colombia by supporting the formal recognition of Indigenous governments as Indigenous Territorial Entities (ETI)—as established in the 1991 Constitution but only recently consolidated in practice. This milestone has strengthened the political, administrative, and financial capacity of Indigenous authorities to govern their territories based on traditional knowledge systems. With long-term accompaniment, Indigenous councils have formalized governance structures, mapped ancestral lands, and developed land-use and conservation plans rooted in cultural frameworks. This work reinforces Indigenous autonomy while safeguarding extensive rainforest territories vital for global carbon storage, biodiversity conservation, and the regulation of continental water cycles.
Photo credit: Juan Diego Soler
Colombia
Strengthening indigenous self-governance
Fundación Gaia Amazonas has advanced a historic process in Colombia by supporting the formal recognition of Indigenous governments as Indigenous Territorial Entities (ETI)—as established in the 1991 Constitution but only recently consolidated in practice. This milestone has strengthened the political, administrative, and financial capacity of Indigenous authorities to govern their territories based on traditional knowledge systems. With long-term accompaniment, Indigenous councils have formalized governance structures, mapped ancestral lands, and developed land-use and conservation plans rooted in cultural frameworks. This work reinforces Indigenous autonomy while safeguarding extensive rainforest territories vital for global carbon storage, biodiversity conservation, and the regulation of continental water cycles.
Photo credit: Juan Diego Soler
“Communities possess valuable information about their ecosystems and traditional practices. Utilizing this understanding, whether it pertains to mangrove use, selecting fishing gear, or the abundance of species, enhances the relevance and effectiveness of project interventions.”
David Obura, Founder, CORDIO EA.
“Communities possess valuable information about their ecosystems and traditional practices. Utilizing this understanding, whether it pertains to mangrove use, selecting fishing gear, or the abundance of species, enhances the relevance and effectiveness of project interventions.”
David Obura, Founder, CORDIO EA.
“Communities possess valuable information about their ecosystems and traditional practices. Utilizing this understanding, whether it pertains to mangrove use, selecting fishing gear, or the abundance of species, enhances the relevance and effectiveness of project interventions.”
David Obura, Founder, CORDIO EA.
“Communities possess valuable information about their ecosystems and traditional practices. Utilizing this understanding, whether it pertains to mangrove use, selecting fishing gear, or the abundance of species, enhances the relevance and effectiveness of project interventions.”
David Obura, Founder, CORDIO EA.
40,000
People engaged
With 14 local partners and 150 communities involved, Accion Andina has created a locally led restoration movement engaging over 40,000 people in restoring high Andean forests in Argentina, Bolivia, Chile, Ecuador, and Peru. Beyond contributing to restoring forests which function as critical watersheds for millions of people in the region, communities involved also received support to secure land titles and to improve quality of life through water infrastructure such as irrigation and reservoir building; and development of microenterprises like fruit cultivation.
South Africa, Kenya and Senegal
Protecting those who protect nature
Through the African Environmental Defenders Initiative, Natural Justice has provided urgent protection to 27 land and environmental defenders -covering for example temporary relocation and short-term legal support. This support has been life-saving by helping environmental guardians navigate difficult situations and resume their work to protect local ecosystems and community rights, once immediate threats have been mitigated.
40,000
People engaged
With 14 local partners and 150 communities involved, Accion Andina has created a locally led restoration movement engaging over 40,000 people in restoring high Andean forests in Argentina, Bolivia, Chile, Ecuador, and Peru. Beyond contributing to restoring forests which function as critical watersheds for millions of people in the region, communities involved also received support to secure land titles and to improve quality of life through water infrastructure such as irrigation and reservoir building; and development of microenterprises like fruit cultivation.
South Africa, Kenya and Senegal
Protecting those who protect nature
Through the African Environmental Defenders Initiative, Natural Justice has provided urgent protection to 27 land and environmental defenders -covering for example temporary relocation and short-term legal support. This support has been life-saving by helping environmental guardians navigate difficult situations and resume their work to protect local ecosystems and community rights, once immediate threats have been mitigated.
United Kingdom
Insect super-highways across the U.K.
Through Buglife’s B-Lines initiative, more than 21,000 people-from local volunteers to farmers, councils, and businesses-have taken part in restoring and connecting over 750 ha flower-rich habitats across the UK. The B-Lines aims to create and restore at least 150,000 hectares, to help bees, butterflies, and other pollinators recover while bringing benefits to communities, from greener urban spaces to healthier farmland.
523,000
trees planted
Across Ghana and Kenya, One Tree Planted and local partners have supported communities to plant ~523,000 trees, engaging 850 people in seasonal jobs while reporting tangible local benefits. Women taking on leadership in the management of local resources, reduced fire risk from new fire belts, signs of recovering fisheries in restored mangroves, and growing community stewardship of forests.
United Kingdom
Insect super-highways across the U.K.
Through Buglife’s B-Lines initiative, more than 21,000 people-from local volunteers to farmers, councils, and businesses-have taken part in restoring and connecting over 750 ha flower-rich habitats across the UK. The B-Lines aims to create and restore at least 150,000 hectares, to help bees, butterflies, and other pollinators recover while bringing benefits to communities, from greener urban spaces to healthier farmland.
523,000
trees planted
Across Ghana and Kenya, One Tree Planted and local partners have supported communities to plant ~523,000 trees, engaging 850 people in seasonal jobs while reporting tangible local benefits. Women taking on leadership in the management of local resources, reduced fire risk from new fire belts, signs of recovering fisheries in restored mangroves, and growing community stewardship of forests.
“Klarna’s trust and support enabled us to scale up community initiatives that directly address the connection between livelihoods and conservation, which has transformed the protection of 3 critical wetlands in Rwanda.”
Olivier Ngsemanga, CEO, Rwanda Wildlife Conservation Association
“Klarna’s trust and support enabled us to scale up community initiatives that directly address the connection between livelihoods and conservation, which has transformed the protection of 3 critical wetlands in Rwanda.”
Olivier Ngsemanga, CEO, Rwanda Wildlife Conservation Association
“Klarna’s trust and support enabled us to scale up community initiatives that directly address the connection between livelihoods and conservation, which has transformed the protection of 3 critical wetlands in Rwanda.”
Olivier Ngsemanga, CEO, Rwanda Wildlife Conservation Association
“Klarna’s trust and support enabled us to scale up community initiatives that directly address the connection between livelihoods and conservation, which has transformed the protection of 3 critical wetlands in Rwanda.”
Olivier Ngsemanga, CEO, Rwanda Wildlife Conservation Association
Chapter II: THE IMPACT
Part II:
Saving the rarest species


Chapter II: THE IMPACT
Part II:
Saving the rarest species


Chapter II: THE IMPACT
Part II:
Saving the rarest species


Safeguarding the planet’s most threatened wildlife is not only about saving individual species - it’s about protecting entire ecosystems that keep nature in balance.
Across tropical forests, river deltas, and mist-covered mountains, Klarna has supported Re:wild and its local partners in efforts to bring some of the world’s rarest animals back from the brink. From amphibians once thought extinct to the last remaining Javan rhinos, these projects blend science, coordinated action, community stewardship, and long-term vision-proving that conservation works when rooted in both local commitment and global collaboration.
Safeguarding the planet’s most threatened wildlife is not only about saving individual species - it’s about protecting entire ecosystems that keep nature in balance.
Across tropical forests, river deltas, and mist-covered mountains, Klarna has supported Re:wild and its local partners in efforts to bring some of the world’s rarest animals back from the brink. From amphibians once thought extinct to the last remaining Javan rhinos, these projects blend science, coordinated action, community stewardship, and long-term vision-proving that conservation works when rooted in both local commitment and global collaboration.
Safeguarding the planet’s most threatened wildlife is not only about saving individual species - it’s about protecting entire ecosystems that keep nature in balance.
Across tropical forests, river deltas, and mist-covered mountains, Klarna has supported Re:wild and its local partners in efforts to bring some of the world’s rarest animals back from the brink. From amphibians once thought extinct to the last remaining Javan rhinos, these projects blend science, coordinated action, community stewardship, and long-term vision-proving that conservation works when rooted in both local commitment and global collaboration.
Safeguarding the planet’s most threatened wildlife is not only about saving individual species - it’s about protecting entire ecosystems that keep nature in balance.
Across tropical forests, river deltas, and mist-covered mountains, Klarna has supported Re:wild and its local partners in efforts to bring some of the world’s rarest animals back from the brink. From amphibians once thought extinct to the last remaining Javan rhinos, these projects blend science, coordinated action, community stewardship, and long-term vision-proving that conservation works when rooted in both local commitment and global collaboration.
Indonesia
Coordinating protection for the world’s rarest rhino
7 countries
Uniting a continent for the Red Colobus
11 countries
Providing hope for amphibian recovery worldwide
Vietnam and Laos
Rewilding the Annamites
Indonesia
Coordinating protection for the world’s rarest rhino
7 countries
Uniting a continent for the Red Colobus
11 countries
Providing hope for amphibian recovery worldwide
Vietnam and Laos
Rewilding the Annamites
“Klarna’s support has permitted local partners to deliver concrete conservation on the ground with communities while bringing together global partnerships to scale impacts.”
Barney Long, Senior Director, Conservation Strategies, Re:wild
“Klarna’s support has permitted local partners to deliver concrete conservation on the ground with communities while bringing together global partnerships to scale impacts.”
Barney Long, Senior Director, Conservation Strategies, Re:wild
“Klarna’s support has permitted local partners to deliver concrete conservation on the ground with communities while bringing together global partnerships to scale impacts.”
Barney Long, Senior Director, Conservation Strategies, Re:wild
“Klarna’s support has permitted local partners to deliver concrete conservation on the ground with communities while bringing together global partnerships to scale impacts.”
Barney Long, Senior Director, Conservation Strategies, Re:wild
Chapter II: THE IMPACT
Part III:
Protecting and restoring the natural systems that sustain us


Chapter II: THE IMPACT
Part III:
Protecting and restoring the natural systems that sustain us
From high-altitude forests and rainforests to wetlands, farmlands, and coral reefs, Earth’s ecosystems keep water flowing, store carbon, and protect coasts and livelihoods.
The same initiatives featured throughout this report also strengthen those foundations-restoring headwaters, filtering rivers, storing carbon, and sustaining fisheries-so that nature’s benefits reach the communities who depend on them. These systems are connected, and many edge toward tipping points, where small pushes can trigger large, hard-to-reverse shifts. By combining community action with science and policy-reforesting, safeguarding wetlands, improving soil health, and stewarding reefs and mangroves- supported projects have contributed to bending trajectories toward resilience, helping keep nature’s life-support working for people and wildlife.
From high-altitude forests and rainforests to wetlands, farmlands, and coral reefs, Earth’s ecosystems keep water flowing, store carbon, and protect coasts and livelihoods.
The same initiatives featured throughout this report also strengthen those foundations-restoring headwaters, filtering rivers, storing carbon, and sustaining fisheries-so that nature’s benefits reach the communities who depend on them. These systems are connected, and many edge toward tipping points, where small pushes can trigger large, hard-to-reverse shifts. By combining community action with science and policy-reforesting, safeguarding wetlands, improving soil health, and stewarding reefs and mangroves- supported projects have contributed to bending trajectories toward resilience, helping keep nature’s life-support working for people and wildlife.
From high-altitude forests and rainforests to wetlands, farmlands, and coral reefs, Earth’s ecosystems keep water flowing, store carbon, and protect coasts and livelihoods.
The same initiatives featured throughout this report also strengthen those foundations-restoring headwaters, filtering rivers, storing carbon, and sustaining fisheries-so that nature’s benefits reach the communities who depend on them. These systems are connected, and many edge toward tipping points, where small pushes can trigger large, hard-to-reverse shifts. By combining community action with science and policy-reforesting, safeguarding wetlands, improving soil health, and stewarding reefs and mangroves- supported projects have contributed to bending trajectories toward resilience, helping keep nature’s life-support working for people and wildlife.
From high-altitude forests and rainforests to wetlands, farmlands, and coral reefs, Earth’s ecosystems keep water flowing, store carbon, and protect coasts and livelihoods.
5 countries
Restoring high-Andean mountain ecosystems
In the 2024 season, Acción Andina’s partners planted 2,446,265 native trees across 804 hectares in Argentina, Bolivia, Chile, Ecuador, and Peru, with a significant focus on the high-altitude genus Polylepis - helping restore mountain forests that act as critical water towers for the region.
Equador and Brazil
Protecting rights and territories in Ecuador and Brazil
In Ecuador, strategic litigation by Amazon Frontlines is helping secure legal recognition of Indigenous territories, block regressive land laws, and halt unchecked extraction and deforestation across the Amazon, contributing to the long-term protection of climate-critical forests. In Brazil, Human Rights Watch’s investigations into criminal land seizures in Terra Nossa prompted federal action and pushed a national cattle-tracking system onto the agenda-turning evidence into policy that protects forests and the people who depend on them.
Rwanda
Restoring critical wetlands across Rwanda
Over 10,000 hectares of critical wetland ecosystems (including Rugezi Marsh, Rweru-Mugesera, and Akagera wetlands) received stronger protection through the work of Rwanda Wildlife Conservation Association. An additional 62 hectares have been restored with measures such as terracing, soil stabilization, and agroforestry reducing erosion, landslides, and runoff, while improving local hydrology and biodiversity resilience.
5 countries
Restoring high-Andean mountain ecosystems
In the 2024 season, Acción Andina’s partners planted 2,446,265 native trees across 804 hectares in Argentina, Bolivia, Chile, Ecuador, and Peru, with a significant focus on the high-altitude genus Polylepis - helping restore mountain forests that act as critical water towers for the region.
Equador and Brazil
Protecting rights and territories in Ecuador and Brazil
In Ecuador, strategic litigation by Amazon Frontlines is helping secure legal recognition of Indigenous territories, block regressive land laws, and halt unchecked extraction and deforestation across the Amazon, contributing to the long-term protection of climate-critical forests. In Brazil, Human Rights Watch’s investigations into criminal land seizures in Terra Nossa prompted federal action and pushed a national cattle-tracking system onto the agenda-turning evidence into policy that protects forests and the people who depend on them.
Rwanda
Restoring critical wetlands across Rwanda
Over 10,000 hectares of critical wetland ecosystems (including Rugezi Marsh, Rweru-Mugesera, and Akagera wetlands) received stronger protection through the work of Rwanda Wildlife Conservation Association. An additional 62 hectares have been restored with measures such as terracing, soil stabilization, and agroforestry reducing erosion, landslides, and runoff, while improving local hydrology and biodiversity resilience.
Worldwide
Mobilizing increased ambition in global climate negotiations
Through the Ambition on Melting Ice (AMI) coalition, ICCI has convened governments impacted by ice loss: whether island nations facing sea-level rise, or polar and mountain communities. The initiative ensures they speak with one voice, following cryosphere science to urge emission reductions aligned with the Paris Agreement’s 1.5°C goal.
Did you know...
about the irreversible impact of melting ice caps?
The cryosphere-Earth’s snow- and ice-covered regions-is warming faster than the global average with clear consequences: rapid ice loss, thawing permafrost, retreating glaciers and shrinking Arctic sea ice. These shifts drive global sea-level rise, cut the snowpack millions depend on for water, disrupt ocean circulation and fisheries as cold seas warm and acidify more quickly, and release carbon from thawing permafrost-further amplifying warming.
Many of these changes are hard to reverse, even if temperatures later fall. 90% of the world’s ice can be found in Antarctica. If it all melted, global sea level would rise by 58m.
Worldwide
Mobilizing increased ambition in global climate negotiations
Through the Ambition on Melting Ice (AMI) coalition, ICCI has convened governments impacted by ice loss: whether island nations facing sea-level rise, or polar and mountain communities. The initiative ensures they speak with one voice, following cryosphere science to urge emission reductions aligned with the Paris Agreement’s 1.5°C goal.
Did you know...
about the irreversible impact of melting ice caps?
The cryosphere-Earth’s snow- and ice-covered regions-is warming faster than the global average with clear consequences: rapid ice loss, thawing permafrost, retreating glaciers and shrinking Arctic sea ice. These shifts drive global sea-level rise, cut the snowpack millions depend on for water, disrupt ocean circulation and fisheries as cold seas warm and acidify more quickly, and release carbon from thawing permafrost-further amplifying warming.
Many of these changes are hard to reverse, even if temperatures later fall. 90% of the world’s ice can be found in Antarctica. If it all melted, global sea level would rise by 58m.
“The lower 1.5°C Paris Agreement goal is critical to protect billions of people, and multiple generations, from the effects of irreversible Cryosphere loss. It’s crucial that decision makers understand the urgency of action. This is not rhetoric, but growing physical reality: there is no negotiating with the melting point of ice.”
Pam Pearson, Director, ICCI
“The lower 1.5°C Paris Agreement goal is critical to protect billions of people, and multiple generations, from the effects of irreversible Cryosphere loss. It’s crucial that decision makers understand the urgency of action. This is not rhetoric, but growing physical reality: there is no negotiating with the melting point of ice.”
Pam Pearson, Director, ICCI
“The lower 1.5°C Paris Agreement goal is critical to protect billions of people, and multiple generations, from the effects of irreversible Cryosphere loss. It’s crucial that decision makers understand the urgency of action. This is not rhetoric, but growing physical reality: there is no negotiating with the melting point of ice.”
Pam Pearson, Director, ICCI
“The lower 1.5°C Paris Agreement goal is critical to protect billions of people, and multiple generations, from the effects of irreversible Cryosphere loss. It’s crucial that decision makers understand the urgency of action. This is not rhetoric, but growing physical reality: there is no negotiating with the melting point of ice.”
Pam Pearson, Director, ICCI
Did you know...
...that the Amazon has flying rivers and natural water towers?
The Amazon Rainforest creates vast “flying rivers” - invisible air currents formed when trees release water vapour into the atmosphere. These flying rivers carry moisture thousands of kilometres across South America, feeding rainfall that sustains farms, forests, and cities far beyond the Amazon itself.
The high-Andean mountains act as South America’s source of water, from the Pacific Coast to the Amazon. Native high-altitude forests act like living sponges-catching cloud-mist and rain, storing water in soils and peat, then releasing it slowly feeding rivers that an estimated 240 million people depend on.
Suriname
Indigenous rangers safeguarding Suriname’s forests
Supported by Re:wild and local partners, indigenous Trio rangers have been supported to establish a 24/7 guard post in the Sipaliwini Nature Reserve and received formal recognition and training. From this key access point they coordinate targeted patrols, feed data into national systems, and run joint missions with game wardens and police under an MoU-enabling efficient coverage across roughly 150,000 hectares.
Did you know...
...that the Amazon has flying rivers and natural water towers?
The Amazon Rainforest creates vast “flying rivers” - invisible air currents formed when trees release water vapour into the atmosphere. These flying rivers carry moisture thousands of kilometres across South America, feeding rainfall that sustains farms, forests, and cities far beyond the Amazon itself.
The high-Andean mountains act as South America’s source of water, from the Pacific Coast to the Amazon. Native high-altitude forests act like living sponges-catching cloud-mist and rain, storing water in soils and peat, then releasing it slowly feeding rivers that an estimated 240 million people depend on.
Suriname
Indigenous rangers safeguarding Suriname’s forests
Supported by Re:wild and local partners, indigenous Trio rangers have been supported to establish a 24/7 guard post in the Sipaliwini Nature Reserve and received formal recognition and training. From this key access point they coordinate targeted patrols, feed data into national systems, and run joint missions with game wardens and police under an MoU-enabling efficient coverage across roughly 150,000 hectares.
Indonesia
Backing a first of a kind Impact Bond
Klarna has supported Rare in launching the world’s first small-scale fisheries impact bond. Introduced this year, the Small-Scale Fisheries Impact Bond channels new types of capital into community-led fishery management in Southeast Sulawesi, Indonesia, helping close a critical funding gap for marine protection. By tying funding to measurable improvements-such as healthier fish stocks and stronger local livelihoods-the bond is creating a scalable model for sustainable ocean finance.
Worldwide
Catalyzing innovation and finance for nature
Klarna is supporting the Conservation Finance Alliance’s Incubator to spark new financing models for nature-an area where traditional funding falls short. Ten projects were selected from 73 global applications, ranging from salmon habitat restoration in Canada and impact bonds for protected areas in Chile to biodiversity AI tools and sustainable fisheries in Africa and the Caribbean. These projects are getting seed grants as well as mentoring and technical support to help them attract further funding and scale their solutions.
United Kingdom
Securing major policy wins for ocean protection
Over the past three years, Blue Marine Foundation, in coordination with other NGOs, has helped shape some of the most significant policy wins for ocean protection-from the UN High Seas Treaty and the UK’s moratorium on deep-sea mining to bans on sandeel fishing in the North Sea. Blue Marine is working to persuade governments to ban bottom trawling in marine protected areas; in the UK, the Secretary of State for the Environment pledged to increase protection of English marine protected areas from only 33% to 80%. Twelve governments around the world are actively seeking Blue Marine’s advice on how to achieve their 30x30 targets, including Chile, Curacao and Iceland.
India
Piloting models for urban water security
Indian Institute for Human Settlements is helping Bengaluru restore two critical urban lakes by building the evidence needed for long-term water security and healthier ecosystems. The team has mapped the lake catchments, monitored groundwater and water quality, and documented rich biodiversity, showing the ecological value of these sites. Together, these early results are shaping a model for how fast-growing cities can protect freshwater systems and improve local water resilience.
Indonesia
Backing a first of a kind Impact Bond
Klarna has supported Rare in launching the world’s first small-scale fisheries impact bond. Introduced this year, the Small-Scale Fisheries Impact Bond channels new types of capital into community-led fishery management in Southeast Sulawesi, Indonesia, helping close a critical funding gap for marine protection. By tying funding to measurable improvements-such as healthier fish stocks and stronger local livelihoods-the bond is creating a scalable model for sustainable ocean finance.
Worldwide
Catalyzing innovation and finance for nature
Klarna is supporting the Conservation Finance Alliance’s Incubator to spark new financing models for nature-an area where traditional funding falls short. Ten projects were selected from 73 global applications, ranging from salmon habitat restoration in Canada and impact bonds for protected areas in Chile to biodiversity AI tools and sustainable fisheries in Africa and the Caribbean. These projects are getting seed grants as well as mentoring and technical support to help them attract further funding and scale their solutions.
United Kingdom
Securing major policy wins for ocean protection
Over the past three years, Blue Marine Foundation, in coordination with other NGOs, has helped shape some of the most significant policy wins for ocean protection-from the UN High Seas Treaty and the UK’s moratorium on deep-sea mining to bans on sandeel fishing in the North Sea. Blue Marine is working to persuade governments to ban bottom trawling in marine protected areas; in the UK, the Secretary of State for the Environment pledged to increase protection of English marine protected areas from only 33% to 80%. Twelve governments around the world are actively seeking Blue Marine’s advice on how to achieve their 30x30 targets, including Chile, Curacao and Iceland.
India
Piloting models for urban water security
Indian Institute for Human Settlements is helping Bengaluru restore two critical urban lakes by building the evidence needed for long-term water security and healthier ecosystems. The team has mapped the lake catchments, monitored groundwater and water quality, and documented rich biodiversity, showing the ecological value of these sites. Together, these early results are shaping a model for how fast-growing cities can protect freshwater systems and improve local water resilience.
Indonesia
Strengthening long-term ecological and financial resilience for coastal communities
Through the Blended Finance Instrument, Blue Alliance is regenerating coral reefs and supporting coastal livelihoods across 16 Marine Protected Areas in Central Sulawesi, spanning 600,000 hectares. The initiative is preparing reef-positive businesses-such as ecotourism, sustainable fisheries, and aquaculture-to become investment-ready, creating new income opportunities for around 13,000 community members.
Did you know...
...that oceans are crucial for cooling the planet?
Oceans absorb much of the excess heat trapped by greenhouse gases—while taking up around 25% of human CO₂ emissions each year and storing about 50 times more carbon than the atmosphere. This buffering role also underpins food and livelihoods: wild fisheries and aquaculture provide essential protein and income for coastal communities, and blue-carbon habitats like mangroves and seagrass nurture young fish, support tourism, and help protect shorelines that millions call home. Unfortunately, the world’s coral reefs have crossed a major tipping point. Record ocean heat has caused mass bleaching across nearly every tropical region, threatening ecosystems that support a quarter of all marine life and the livelihoods of nearly a billion people.
Indonesia
Strengthening long-term ecological and financial resilience for coastal communities
Through the Blended Finance Instrument, Blue Alliance is regenerating coral reefs and supporting coastal livelihoods across 16 Marine Protected Areas in Central Sulawesi, spanning 600,000 hectares. The initiative is preparing reef-positive businesses-such as ecotourism, sustainable fisheries, and aquaculture-to become investment-ready, creating new income opportunities for around 13,000 community members.
Did you know...
...that oceans are crucial for cooling the planet?
Oceans absorb much of the excess heat trapped by greenhouse gases—while taking up around 25% of human CO₂ emissions each year and storing about 50 times more carbon than the atmosphere. This buffering role also underpins food and livelihoods: wild fisheries and aquaculture provide essential protein and income for coastal communities, and blue-carbon habitats like mangroves and seagrass nurture young fish, support tourism, and help protect shorelines that millions call home. Unfortunately, the world’s coral reefs have crossed a major tipping point. Record ocean heat has caused mass bleaching across nearly every tropical region, threatening ecosystems that support a quarter of all marine life and the livelihoods of nearly a billion people.
Chapter III: THE JOURNEY
The road to impact


So much has happened since the idea behind Give One began. The initiative has been shaped by many milestones along the way: global campaigns and activations, emerging partnerships, and the evolution into the Nature Transformation Fund. This is how we got here.
2021

April
The big launch
The Give One initiative was formally launched on Earth Day, April 22, 2021, with a commitment from Klarna to donate 1% of all future funding rounds to planet health initiatives.
June
A$AP Rocky joins impact, supporting Miti Alliance
A$AP Rocky joins Klarna as an investor and pledges 1% of his investment to Give One. Funding goes to Miti Alliance, founded by Michael Waiyaki Nganga, who engages communities in Kenya in reforestation, teaching sustainable practices and boosting local biodiversity.
November
Emergency campaign to fight a devastating drought
Klarna initiated the “Help Ali help the animals” campaign to raise urgent funding in response to severe drought in Kenya. The initiative provided critical resources to Hirola Conservation Programme’s work to protect wildlife and support local communities facing escalating environmental pressures.
November
Bringing science to policy makers at COP26
Klarna’s support enabled cryosphere scientists to bring their message directly to global policymakers at COP26.
December
Looking back at the first year of Give One
January
9 projects selected and start their work
The selected organizations were Rwanda Wildlife Conservation Association, International Cryosphere Climate Initiative, Buglife, Accion Andina, Amazon Frontlines, Natural Justice, Blue Marine Foundation, Rights and Resources Initiative and Human Rights Watch.
April
Klarna matches consumer donations during Earth Week
Klarna enables consumers to donate to planet health organizations and match all donations made through the Klarna app during Earth Week.
June - July
Raising 1 M USD to protect the oceans
On World Ocean Day, Klarna launched a new feature in the App, enabling consumers to easily and transparently donate to vetted, high-impact organizations that are working to protect the health of the planet. The Klarna community donated over SEK 500,000 to the oceans over the course of two months, which Klarna matched by payment from the 1% pledge to a total of SEK 1 million.
July
8 projects selected and start their work

The selected organizations were Cordio East Africa, Fundacion Gaia, 2 projects in Ghana and Kenya with One Tree Planted and 4 projects to protect threatened wildlife with Re:wild.
December
Klarna matches consumer donations during Season of Giving
As part of Klarna’s Holiday Campaign, Season of Giving, Klarna let employees and Klarna consumers vote on how USD 2 million was distributed among various planet health causes.

2022
2023

April
Klarna celebrates Earth Day with the release of its first impact progress report
June
Launch of top-up feature in the US market
In 2023, Klarna launched a top-up feature in the US market, allowing shoppers to support non-profit organizations while making their purchases with Klarna.
December
Engaging employees and consumers during Season of Giving

As part of Klarna’s Holiday Campaign, Season of Giving, Klarna let employees and Klarna consumers vote on how USD 1.5 million was allocated. More than 58k people casted their vote.
April
Give One is re-named to the Nature Transformation Fund
Building on the success over the first three years of Give One, Klarna and Milkywire opened up Give One to other companies looking to contribute to Global Biodiversity Targets and renamed the portfolio of projects to the Nature Transformation Fund.
November
Sharing learnings in new whitepaper
A new white paper “How collaborative approaches can drive private sector actions”, written by Milkywire and WWF Denmark, captures key insights from the Nature Transformation Fund and outlines how these can guide companies to more effective financing for nature.

2024
2025

January
5 new projects selected and start their work
Five new projects were selected to be part of the fund, with a focus on community empowerment and innovative financing; Rare, Indian Institute of Human Settlements, Conservation Finance Alliance, Blue Alliance for Marine Protected Areas and Earth Acre.
April
Klarna celebrates impact on Earth Day
November
Boosting AI capacity for supported organizations
Together with Climate Collective, Klarna is supporting organizations that have been part of the Nature Transformation Fund to adopt generative AI tools to enhance their environmental and social impact even further through the “AI for Earth” Accelerator.
November
Launch of the new AI for Climate Resilience Program
Klarna launches the AI for Climate Resilience program, a global initiative to accelerate the use of AI in tackling the local effects of climate change, marking the start of the next chapter in Klarna's efforts to address global environmental challenges.
So much has happened since the idea behind Give One began. The initiative has been shaped by many milestones along the way: global campaigns and activations, emerging partnerships, and the evolution into the Nature Transformation Fund. This is how we got here.
2021

April
The big launch
The Give One initiative was formally launched on Earth Day, April 22, 2021, with a commitment from Klarna to donate 1% of all future funding rounds to planet health initiatives.
June
A$AP Rocky joins impact, supporting Miti Alliance
A$AP Rocky joins Klarna as an investor and pledges 1% of his investment to Give One. Funding goes to Miti Alliance, founded by Michael Waiyaki Nganga, who engages communities in Kenya in reforestation, teaching sustainable practices and boosting local biodiversity.
November
Emergency campaign to fight a devastating drought
Klarna initiated the “Help Ali help the animals” campaign to raise urgent funding in response to severe drought in Kenya. The initiative provided critical resources to Hirola Conservation Programme’s work to protect wildlife and support local communities facing escalating environmental pressures.
November
Bringing science to policy makers at COP26
Klarna’s support enabled cryosphere scientists to bring their message directly to global policymakers at COP26.
December
Looking back at the first year of Give One
January
9 projects selected and start their work
The selected organizations were Rwanda Wildlife Conservation Association, International Cryosphere Climate Initiative, Buglife, Accion Andina, Amazon Frontlines, Natural Justice, Blue Marine Foundation, Rights and Resources Initiative and Human Rights Watch.
April
Klarna matches consumer donations during Earth Week
Klarna enables consumers to donate to planet health organizations and match all donations made through the Klarna app during Earth Week.
June - July
Raising 1 M USD to protect the oceans
On World Ocean Day, Klarna launched a new feature in the App, enabling consumers to easily and transparently donate to vetted, high-impact organizations that are working to protect the health of the planet. The Klarna community donated over SEK 500,000 to the oceans over the course of two months, which Klarna matched by payment from the 1% pledge to a total of SEK 1 million.
July
8 projects selected and start their work

The selected organizations were Cordio East Africa, Fundacion Gaia, 2 projects in Ghana and Kenya with One Tree Planted and 4 projects to protect threatened wildlife with Re:wild.
December
Klarna matches consumer donations during Season of Giving
As part of Klarna’s Holiday Campaign, Season of Giving, Klarna let employees and Klarna consumers vote on how USD 2 million was distributed among various planet health causes.

2022
2023

April
Klarna celebrates Earth Day with the release of its first impact progress report
June
Launch of top-up feature in the US market
In 2023, Klarna launched a top-up feature in the US market, allowing shoppers to support non-profit organizations while making their purchases with Klarna.
December
Engaging employees and consumers during Season of Giving

As part of Klarna’s Holiday Campaign, Season of Giving, Klarna let employees and Klarna consumers vote on how USD 1.5 million was allocated. More than 58k people casted their vote.
April
Give One is re-named to the Nature Transformation Fund
Building on the success over the first three years of Give One, Klarna and Milkywire opened up Give One to other companies looking to contribute to Global Biodiversity Targets and renamed the portfolio of projects to the Nature Transformation Fund.
November
Sharing learnings in new whitepaper
A new white paper “How collaborative approaches can drive private sector actions”, written by Milkywire and WWF Denmark, captures key insights from the Nature Transformation Fund and outlines how these can guide companies to more effective financing for nature.

2024
2025

January
5 new projects selected and start their work
Five new projects were selected to be part of the fund, with a focus on community empowerment and innovative financing; Rare, Indian Institute of Human Settlements, Conservation Finance Alliance, Blue Alliance for Marine Protected Areas and Earth Acre.
April
Klarna celebrates impact on Earth Day
November
Boosting AI capacity for supported organizations
Together with Climate Collective, Klarna is supporting organizations that have been part of the Nature Transformation Fund to adopt generative AI tools to enhance their environmental and social impact even further through the “AI for Earth” Accelerator.
November
Launch of the new AI for Climate Resilience Program
Klarna launches the AI for Climate Resilience program, a global initiative to accelerate the use of AI in tackling the local effects of climate change, marking the start of the next chapter in Klarna's efforts to address global environmental challenges.
So much has happened since the idea behind Give One began. The initiative has been shaped by many milestones along the way: global campaigns and activations, emerging partnerships, and the evolution into the Nature Transformation Fund. This is how we got here.
2021

April
The big launch
The Give One initiative was formally launched on Earth Day, April 22, 2021, with a commitment from Klarna to donate 1% of all future funding rounds to planet health initiatives.
June
A$AP Rocky joins impact, supporting Miti Alliance
A$AP Rocky joins Klarna as an investor and pledges 1% of his investment to Give One. Funding goes to Miti Alliance, founded by Michael Waiyaki Nganga, who engages communities in Kenya in reforestation, teaching sustainable practices and boosting local biodiversity.
November
Emergency campaign to fight a devastating drought
Klarna initiated the “Help Ali help the animals” campaign to raise urgent funding in response to severe drought in Kenya. The initiative provided critical resources to Hirola Conservation Programme’s work to protect wildlife and support local communities facing escalating environmental pressures.
November
Bringing science to policy makers at COP26
Klarna’s support enabled cryosphere scientists to bring their message directly to global policymakers at COP26.
December
Looking back at the first year of Give One
January
9 projects selected and start their work
The selected organizations were Rwanda Wildlife Conservation Association, International Cryosphere Climate Initiative, Buglife, Accion Andina, Amazon Frontlines, Natural Justice, Blue Marine Foundation, Rights and Resources Initiative and Human Rights Watch.
April
Klarna matches consumer donations during Earth Week
Klarna enables consumers to donate to planet health organizations and match all donations made through the Klarna app during Earth Week.
June - July
Raising 1 M USD to protect the oceans
On World Ocean Day, Klarna launched a new feature in the App, enabling consumers to easily and transparently donate to vetted, high-impact organizations that are working to protect the health of the planet. The Klarna community donated over SEK 500,000 to the oceans over the course of two months, which Klarna matched by payment from the 1% pledge to a total of SEK 1 million.
July
8 projects selected and start their work

The selected organizations were Cordio East Africa, Fundacion Gaia, 2 projects in Ghana and Kenya with One Tree Planted and 4 projects to protect threatened wildlife with Re:wild.
December
Klarna matches consumer donations during Season of Giving
As part of Klarna’s Holiday Campaign, Season of Giving, Klarna let employees and Klarna consumers vote on how USD 2 million was distributed among various planet health causes.

2022
2023

April
Klarna celebrates Earth Day with the release of its first impact progress report
June
Launch of top-up feature in the US market
In 2023, Klarna launched a top-up feature in the US market, allowing shoppers to support non-profit organizations while making their purchases with Klarna.
December
Engaging employees and consumers during Season of Giving

As part of Klarna’s Holiday Campaign, Season of Giving, Klarna let employees and Klarna consumers vote on how USD 1.5 million was allocated. More than 58k people casted their vote.
April
Give One is re-named to the Nature Transformation Fund
Building on the success over the first three years of Give One, Klarna and Milkywire opened up Give One to other companies looking to contribute to Global Biodiversity Targets and renamed the portfolio of projects to the Nature Transformation Fund.
November
Sharing learnings in new whitepaper
A new white paper “How collaborative approaches can drive private sector actions”, written by Milkywire and WWF Denmark, captures key insights from the Nature Transformation Fund and outlines how these can guide companies to more effective financing for nature.

2024
2025

January
5 new projects selected and start their work
Five new projects were selected to be part of the fund, with a focus on community empowerment and innovative financing; Rare, Indian Institute of Human Settlements, Conservation Finance Alliance, Blue Alliance for Marine Protected Areas and Earth Acre.
April
Klarna celebrates impact on Earth Day
November
Boosting AI capacity for supported organizations
Together with Climate Collective, Klarna is supporting organizations that have been part of the Nature Transformation Fund to adopt generative AI tools to enhance their environmental and social impact even further through the “AI for Earth” Accelerator.
November
Launch of the new AI for Climate Resilience Program
Klarna launches the AI for Climate Resilience program, a global initiative to accelerate the use of AI in tackling the local effects of climate change, marking the start of the next chapter in Klarna's efforts to address global environmental challenges.
So much has happened since the idea behind Give One began. The initiative has been shaped by many milestones along the way: global campaigns and activations, emerging partnerships, and the evolution into the Nature Transformation Fund. This is how we got here.
2021

April
The big launch
The Give One initiative was formally launched on Earth Day, April 22, 2021, with a commitment from Klarna to donate 1% of all future funding rounds to planet health initiatives.
June
A$AP Rocky joins impact, supporting Miti Alliance
A$AP Rocky joins Klarna as an investor and pledges 1% of his investment to Give One. Funding goes to Miti Alliance, founded by Michael Waiyaki Nganga, who engages communities in Kenya in reforestation, teaching sustainable practices and boosting local biodiversity.
November
Emergency campaign to fight a devastating drought
Klarna initiated the “Help Ali help the animals” campaign to raise urgent funding in response to severe drought in Kenya. The initiative provided critical resources to Hirola Conservation Programme’s work to protect wildlife and support local communities facing escalating environmental pressures.
November
Bringing science to policy makers at COP26
Klarna’s support enabled cryosphere scientists to bring their message directly to global policymakers at COP26.
December
Looking back at the first year of Give One
January
9 projects selected and start their work
The selected organizations were Rwanda Wildlife Conservation Association, International Cryosphere Climate Initiative, Buglife, Accion Andina, Amazon Frontlines, Natural Justice, Blue Marine Foundation, Rights and Resources Initiative and Human Rights Watch.
April
Klarna matches consumer donations during Earth Week
Klarna enables consumers to donate to planet health organizations and match all donations made through the Klarna app during Earth Week.
June - July
Raising 1 M USD to protect the oceans
On World Ocean Day, Klarna launched a new feature in the App, enabling consumers to easily and transparently donate to vetted, high-impact organizations that are working to protect the health of the planet. The Klarna community donated over SEK 500,000 to the oceans over the course of two months, which Klarna matched by payment from the 1% pledge to a total of SEK 1 million.
July
8 projects selected and start their work

The selected organizations were Cordio East Africa, Fundacion Gaia, 2 projects in Ghana and Kenya with One Tree Planted and 4 projects to protect threatened wildlife with Re:wild.
December
Klarna matches consumer donations during Season of Giving
As part of Klarna’s Holiday Campaign, Season of Giving, Klarna let employees and Klarna consumers vote on how USD 2 million was distributed among various planet health causes.

2022
2023

April
Klarna celebrates Earth Day with the release of its first impact progress report
June
Launch of top-up feature in the US market
In 2023, Klarna launched a top-up feature in the US market, allowing shoppers to support non-profit organizations while making their purchases with Klarna.
December
Engaging employees and consumers during Season of Giving

As part of Klarna’s Holiday Campaign, Season of Giving, Klarna let employees and Klarna consumers vote on how USD 1.5 million was allocated. More than 58k people casted their vote.
April
Give One is re-named to the Nature Transformation Fund
Building on the success over the first three years of Give One, Klarna and Milkywire opened up Give One to other companies looking to contribute to Global Biodiversity Targets and renamed the portfolio of projects to the Nature Transformation Fund.
November
Sharing learnings in new whitepaper
A new white paper “How collaborative approaches can drive private sector actions”, written by Milkywire and WWF Denmark, captures key insights from the Nature Transformation Fund and outlines how these can guide companies to more effective financing for nature.

2024
2025

January
5 new projects selected and start their work
Five new projects were selected to be part of the fund, with a focus on community empowerment and innovative financing; Rare, Indian Institute of Human Settlements, Conservation Finance Alliance, Blue Alliance for Marine Protected Areas and Earth Acre.
April
Klarna celebrates impact on Earth Day
November
Boosting AI capacity for supported organizations
Together with Climate Collective, Klarna is supporting organizations that have been part of the Nature Transformation Fund to adopt generative AI tools to enhance their environmental and social impact even further through the “AI for Earth” Accelerator.
November
Launch of the new AI for Climate Resilience Program
Klarna launches the AI for Climate Resilience program, a global initiative to accelerate the use of AI in tackling the local effects of climate change, marking the start of the next chapter in Klarna's efforts to address global environmental challenges.
Chapter IV: ABOUT THE FUND
Background and impact foundations
Chapter IV: ABOUT THE FUND
Background and impact foundations
Give One was launched by Klarna in 2021, in partnership with Milkywire, to tackle some of the most critical environmental issues facing our planet. A call to action that set out to address the global funding gap for the interconnected crises of climate change, biodiversity loss, and human development, at a time when nature-based solutions received only around 3% of the financing they required *. As a global company with millions of consumers and hundreds of thousands of business partners, Klarna saw an opportunity to use its platform to drive meaningful change beyond its own operations, while empowering consumers worldwide to join the movement. The initiative was made possible through Klarna’s commitment to donate 1% of equity raised in funding rounds, reflecting a belief that value creation must go hand in hand with value sharing. Expert-led and science-based, Give One was run by Milkywire under a clear Impact Framework, with an independent Advisory Board providing strategic guidance. Funding decisions followed defined principles and due diligence to ensure alignment and accountability. As the initiative evolved, the portfolio of supported projects was formalized under the name Nature Transformation Fund.
* UNEP, State of Finance for Nature 2021
Give One was launched by Klarna in 2021, in partnership with Milkywire, to tackle some of the most critical environmental issues facing our planet. A call to action that set out to address the global funding gap for the interconnected crises of climate change, biodiversity loss, and human development, at a time when nature-based solutions received only around 3% of the financing they required *. As a global company with millions of consumers and hundreds of thousands of business partners, Klarna saw an opportunity to use its platform to drive meaningful change beyond its own operations, while empowering consumers worldwide to join the movement. The initiative was made possible through Klarna’s commitment to donate 1% of equity raised in funding rounds, reflecting a belief that value creation must go hand in hand with value sharing. Expert-led and science-based, Give One was run by Milkywire under a clear Impact Framework, with an independent Advisory Board providing strategic guidance. Funding decisions followed defined principles and due diligence to ensure alignment and accountability. As the initiative evolved, the portfolio of supported projects was formalized under the name Nature Transformation Fund.
* UNEP, State of Finance for Nature 2021






Give One was launched by Klarna in 2021, in partnership with Milkywire, to tackle some of the most critical environmental issues facing our planet. A call to action that set out to address the global funding gap for the interconnected crises of climate change, biodiversity loss, and human development, at a time when nature-based solutions received only around 3% of the financing they required.
* UNEP, State of Finance for Nature 2021
As a global company with millions of consumers and hundreds of thousands of business partners, Klarna saw an opportunity to use its platform to drive meaningful change beyond its own operations, while empowering consumers worldwide to join the movement.
The initiative was made possible through Klarna’s commitment to donate 1% of equity raised in funding rounds, reflecting a belief that value creation must go hand in hand with value sharing.
Expert-led and science-based, Give One was run by Milkywire under a clear Impact Framework, with an independent Advisory Board providing strategic guidance. Funding decisions followed defined principles and due diligence to ensure alignment and accountability.
As the initiative evolved, the portfolio of supported projects was formalized under the name Nature Transformation Fund.
A holistic approach
With a nexus approach at its core, projects in the Nature Transformation Fund explicitly considered the links between climate, nature, and people—maximizing positive impact by seeking co-benefits, and ensuring gains in one area would not lead to harm in another. The scope included protecting and restoring ecosystems, promoting sustainable livelihoods, and empowering local communities on the frontlines of environmental change.
The strategy spanned from local to global, involved both community-level work as well as advocacy and legal action to drive structural change, and leveraged various innovative financing mechanisms to unlock more funding and impact.


Meet the experts
The selection of initiatives and oversight of projects in the fund portfolio was led by Milkywire’s in-house experts, working closely with an external advisory group. Selected for their expertise, thought leadership, and integrity, our independent advisors helped guide fund strategy and project selection, ensuring a science-based and robust implementation.
Fund managers

Jill Raval
Milkywire Nature Lead


Natalya Yakusheva Jarlebring
Senior Environmental Lead

Advisory group
Dr. Arjun Gopalaswamy
Wildlife and Statistical Ecologist, D.Phil University of Oxford

Alexandre Antonelli
Professor in Biodiversity, Head of Science at Kew Gardens in London

Carl Gustaf Lundin
Former Head of the Marine and Polar Program at IUCN, prev. CEO of Mission Blue

Susan Chomba
Director of Vital Landscapes at the World Resources Institute Africa

Meet the experts
The selection of initiatives and oversight of projects in the fund portfolio was led by Milkywire’s in-house experts, working closely with an external advisory group. Selected for their expertise, thought leadership, and integrity, our independent advisors helped guide fund strategy and project selection, ensuring a science-based and robust implementation.
Fund managers

Jill Raval
Milkywire Nature Lead


Natalya Yakusheva Jarlebring
Senior Environmental Lead

Advisory group
Dr. Arjun Gopalaswamy
Wildlife and Statistical Ecologist, D.Phil University of Oxford

Alexandre Antonelli
Professor in Biodiversity, Head of Science at Kew Gardens in London

Carl Gustaf Lundin
Former Head of the Marine and Polar Program at IUCN, prev. CEO of Mission Blue

Susan Chomba
Director of Vital Landscapes at the World Resources Institute Africa

Meet the experts
The selection of initiatives and oversight of projects in the fund portfolio was led by Milkywire’s in-house experts, working closely with an external advisory group. Selected for their expertise, thought leadership, and integrity, our independent advisors helped guide fund strategy and project selection, ensuring a science-based and robust implementation.
Fund managers

Jill Raval
Milkywire Nature Lead


Natalya Yakusheva Jarlebring
Senior Environmental Lead

Advisory group
Dr. Arjun Gopalaswamy
Wildlife and Statistical Ecologist, D.Phil University of Oxford

Alexandre Antonelli
Professor in Biodiversity, Head of Science at Kew Gardens in London

Carl Gustaf Lundin
Former Head of the Marine and Polar Program at IUCN, prev. CEO of Mission Blue

Susan Chomba
Director of Vital Landscapes at the World Resources Institute Africa

Meet the experts
The selection of initiatives and oversight of projects in the fund portfolio was led by Milkywire’s in-house experts, working closely with an external advisory group. Selected for their expertise, thought leadership, and integrity, our independent advisors helped guide fund strategy and project selection, ensuring a science-based and robust implementation.
Fund managers

Jill Raval
Milkywire Nature Lead


Natalya Yakusheva Jarlebring
Senior Environmental Lead

Advisory group
Dr. Arjun Gopalaswamy
Wildlife and Statistical Ecologist, D.Phil University of Oxford

Alexandre Antonelli
Professor in Biodiversity, Head of Science at Kew Gardens in London

Carl Gustaf Lundin
Former Head of the Marine and Polar Program at IUCN, prev. CEO of Mission Blue

Susan Chomba
Director of Vital Landscapes at the World Resources Institute Africa

Meet the experts
The selection of initiatives and oversight of projects in the fund portfolio was led by Milkywire’s in-house experts, working closely with an external advisory group. Selected for their expertise, thought leadership, and integrity, our independent advisors helped guide fund strategy and project selection, ensuring a science-based and robust implementation.
Fund managers

Jill Raval
Milkywire Nature Lead


Natalya Yakusheva Jarlebring
Senior Environmental Lead

Advisory group
Dr. Arjun Gopalaswamy
Wildlife and Statistical Ecologist, D.Phil University of Oxford

Alexandre Antonelli
Professor in Biodiversity, Head of Science at Kew Gardens in London

Carl Gustaf Lundin
Former Head of the Marine and Polar Program at IUCN, prev. CEO of Mission Blue

Susan Chomba
Director of Vital Landscapes at the World Resources Institute Africa

Meet the experts
The selection of initiatives and oversight of projects in the fund portfolio was led by Milkywire’s in-house experts, working closely with an external advisory group. Selected for their expertise, thought leadership, and integrity, our independent advisors helped guide fund strategy and project selection, ensuring a science-based and robust implementation.
Fund managers

Jill Raval
Milkywire Nature Lead


Natalya Yakusheva Jarlebring
Senior Environmental Lead

Advisory group
Dr. Arjun Gopalaswamy
Wildlife and Statistical Ecologist, D.Phil University of Oxford

Alexandre Antonelli
Professor in Biodiversity, Head of Science at Kew Gardens in London

Carl Gustaf Lundin
Former Head of the Marine and Polar Program at IUCN, prev. CEO of Mission Blue

Susan Chomba
Director of Vital Landscapes at the World Resources Institute Africa

Meet the experts
The selection of initiatives and oversight of projects in the fund portfolio was led by Milkywire’s in-house experts, working closely with an external advisory group. Selected for their expertise, thought leadership, and integrity, our independent advisors helped guide fund strategy and project selection, ensuring a science-based and robust implementation.
Fund managers

Jill Raval
Milkywire Nature Lead


Natalya Yakusheva Jarlebring
Senior Environmental Lead

Advisory group
Dr. Arjun Gopalaswamy
Wildlife and Statistical Ecologist, D.Phil University of Oxford

Alexandre Antonelli
Professor in Biodiversity, Head of Science at Kew Gardens in London

Carl Gustaf Lundin
Former Head of the Marine and Polar Program at IUCN, prev. CEO of Mission Blue

Susan Chomba
Director of Vital Landscapes at the World Resources Institute Africa

Chapter V: LOOKING ahead
Closing remarks and the next chapter


Chapter V: LOOKING ahead
Closing remarks and the next chapter
Over the past five years, the Nature Transformation Fund has shown what is possible when long-term commitment, science-based guidance, and locally rooted action come together.
As highlighted throughout this report, the journey has delivered clear results across ecosystems and communities, but it has also strengthened the organizations behind the work - in areas such as fundraising, impact measurement, communications and strategy - building capabilities that will endure long after the fund concludes. Organizations supported are now better equipped to sustain their work and scale impact even further. We have seen the strength of the Fund’s nexus approach: addressing social and environmental issues together has led to more durable outcomes and validated the design of the impact framework. These five years have also shown that balancing short-term project results with long-term system change is essential, with policy and advocacy emerging as critical enablers for effective conservation.
For Klarna, the Nature Transformation Fund has enabled them to move beyond reducing emissions to supporting positive impact in places where it is most needed, while inspiring and allowing consumers and employees to do the same.
Over the past five years, the Nature Transformation Fund has shown what is possible when long-term commitment, science-based guidance, and locally rooted action come together. As highlighted throughout this report, the journey has delivered clear results across ecosystems and communities, but it has also strengthened the organizations behind the work - in areas such as fundraising, impact measurement, communications and strategy - building capabilities that will endure long after the fund concludes. Organizations supported are now better equipped to sustain their work and scale impact even further.
We have seen the strength of the Fund’s nexus approach: addressing social and environmental issues together has led to more durable outcomes and validated the design of the impact framework. These five years have also shown that balancing short-term project results with long-term system change is essential, with policy and advocacy emerging as critical enablers for effective conservation.
For Klarna, the Nature Transformation Fund has enabled them to move beyond reducing emissions to supporting positive impact in places where it is most needed, while inspiring and allowing consumers and employees to do the same.
Over the past five years, the Nature Transformation Fund has shown what is possible when long-term commitment, science-based guidance, and locally rooted action come together. As highlighted throughout this report, the journey has delivered clear results across ecosystems and communities, but it has also strengthened the organizations behind the work - in areas such as fundraising, impact measurement, communications and strategy - building capabilities that will endure long after the fund concludes. Organizations supported are now better equipped to sustain their work and scale impact even further.
We have seen the strength of the Fund’s nexus approach: addressing social and environmental issues together has led to more durable outcomes and validated the design of the impact framework. These five years have also shown that balancing short-term project results with long-term system change is essential, with policy and advocacy emerging as critical enablers for effective conservation.
For Klarna, the Nature Transformation Fund has enabled them to move beyond reducing emissions to supporting positive impact in places where it is most needed, while inspiring and allowing consumers and employees to do the same.
“By supporting organizations working across ecosystems, geographies, and approaches, from community-led restoration to global policy advocacy, we have seen how different levers reinforce one another. This approach has been essential to achieving meaningful, lasting impact.”
Anna Samuelsson, Head of Impact, Milkywire
“By supporting organizations working across ecosystems, geographies, and approaches, from community-led restoration to global policy advocacy, we have seen how different levers reinforce one another. This approach has been essential to achieving meaningful, lasting impact.”
Anna Samuelsson, Head of Impact, Milkywire
“By supporting organizations working across ecosystems, geographies, and approaches, from community-led restoration to global policy advocacy, we have seen how different levers reinforce one another. This approach has been essential to achieving meaningful, lasting impact.”
Anna Samuelsson, Head of Impact, Milkywire
Bridging the digital divide through essential skills building
As the Nature Transformation Fund concludes, Klarna is ensuring that the organizations it has supported continue to thrive in an increasingly digital world. AI could transform frontline impact, but right now it’s not reaching the non-profits who need it the most. Together with Climate Collective, Klarna is supporting organizations that have been part of the Nature Transformation Fund to adopt generative AI tools to enhance their environmental and social impact even further.
Through the AI skills-building accelerator AI for Earth, non-profit partners will be equipped with essential skills needed to leverage emerging digital tools which will benefit them as they further their missions in years to come.
Bridging the digital divide through essential skills building
As the Nature Transformation Fund concludes, Klarna is ensuring that the organizations it has supported continue to thrive in an increasingly digital world. AI could transform frontline impact, but right now it’s not reaching the non-profits who need it the most. Together with Climate Collective, Klarna is supporting organizations that have been part of the Nature Transformation Fund to adopt generative AI tools to enhance their environmental and social impact even further.
Through the AI skills-building accelerator AI for Earth, non-profit partners will be equipped with essential skills needed to leverage emerging digital tools which will benefit them as they further their missions in years to come.
Bridging the digital divide through essential skills building
As the Nature Transformation Fund concludes, Klarna is ensuring that the organizations it has supported continue to thrive in an increasingly digital world. AI could transform frontline impact, but right now it’s not reaching the non-profits who need it the most. Together with Climate Collective, Klarna is supporting organizations that have been part of the Nature Transformation Fund to adopt generative AI tools to enhance their environmental and social impact even further.
Through the AI skills-building accelerator AI for Earth, non-profit partners will be equipped with essential skills needed to leverage emerging digital tools which will benefit them as they further their missions in years to come.
The next chapter: AI for Climate Resilience
Building on this foundation, Klarna launched the AI for Climate Resilience program, a global initiative by Klarna to accelerate the use of AI in tackling the local effects of climate change. It identifies and supports innovators developing practical AI solutions for communities most exposed to climate risks, turning pilot ideas into scalable tools for adaptation and resilience. At its core, the initiative is about empowerment: ensuring that AI solutions are shaped by the communities they serve and drive positive behavioral change that reduces vulnerability to these risks. Projects supported will receive both funding and up to 18 months of mentorship, peer learning, and tailored support-covering AI innovation as well as broader organisational needs.
Together, these efforts mark a natural evolution of Klarna’s long-standing commitment: from helping supported organizations protect and restore nature, to equipping them with the tools and knowledge needed to build resilience for the future.
The next chapter: AI for Climate Resilience
Building on this foundation, Klarna launched the AI for Climate Resilience program, a global initiative by Klarna to accelerate the use of AI in tackling the local effects of climate change. It identifies and supports innovators developing practical AI solutions for communities most exposed to climate risks, turning pilot ideas into scalable tools for adaptation and resilience. At its core, the initiative is about empowerment: ensuring that AI solutions are shaped by the communities they serve and drive positive behavioral change that reduces vulnerability to these risks. Projects supported will receive both funding and up to 18 months of mentorship, peer learning, and tailored support-covering AI innovation as well as broader organisational needs.
Together, these efforts mark a natural evolution of Klarna’s long-standing commitment: from helping supported organizations protect and restore nature, to equipping them with the tools and knowledge needed to build resilience for the future.
The next chapter: AI for Climate Resilience
Building on this foundation, Klarna launched the AI for Climate Resilience program, a global initiative by Klarna to accelerate the use of AI in tackling the local effects of climate change. It identifies and supports innovators developing practical AI solutions for communities most exposed to climate risks, turning pilot ideas into scalable tools for adaptation and resilience. At its core, the initiative is about empowerment: ensuring that AI solutions are shaped by the communities they serve and drive positive behavioral change that reduces vulnerability to these risks. Projects supported will receive both funding and up to 18 months of mentorship, peer learning, and tailored support-covering AI innovation as well as broader organisational needs.
Together, these efforts mark a natural evolution of Klarna’s long-standing commitment: from helping supported organizations protect and restore nature, to equipping them with the tools and knowledge needed to build resilience for the future.

“At Klarna, we believe the true potential of AI lies in its ability to drive real-world change. Through AI for Climate Resilience, we’re using technology to empower communities to turn data into action — building resilience, protecting livelihoods, and accelerating adaptation where it’s needed most.”
David Sandström, Chief Marketing Officer, Klarna
“At Klarna, we believe the true potential of AI lies in its ability to drive real-world change. Through AI for Climate Resilience, we’re using technology to empower communities to turn data into action — building resilience, protecting livelihoods, and accelerating adaptation where it’s needed most.”
David Sandström, Chief Marketing Officer, Klarna
“At Klarna, we believe the true potential of AI lies in its ability to drive real-world change. Through AI for Climate Resilience, we’re using technology to empower communities to turn data into action — building resilience, protecting livelihoods, and accelerating adaptation where it’s needed most.”
David Sandström, Chief Marketing Officer, Klarna
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© Milkywire AB, 2025. All rights reserved. Mailbox 3306, 112 73 Stockholm, Sweden. All donations are handled by WRLD Foundation Sweden (registered with org ID No "802526 - 9328") and WRLD Foundation US (registered 501(c)(3) charity).
© Milkywire AB, 2025. All rights reserved. Mailbox 3306, 112 73 Stockholm, Sweden. All donations are handled by WRLD Foundation Sweden (registered with org ID No "802526 - 9328") and WRLD Foundation US (registered 501(c)(3) charity).
© Milkywire AB, 2025. All rights reserved. Mailbox 3306, 112 73 Stockholm, Sweden. All donations are handled by WRLD Foundation Sweden (registered with org ID No "802526 - 9328") and WRLD Foundation US (registered 501(c)(3) charity).
© Milkywire AB, 2025. All rights reserved. Mailbox 3306, 112 73 Stockholm, Sweden. All donations are handled by WRLD Foundation Sweden (registered with org ID No "802526 - 9328") and WRLD Foundation US (registered 501(c)(3) charity).









